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Immersive Arts Lab 6

17 May, 2019 @ 9:30 am - 19 May, 2019 @ 7:00 pm


Immersive Arts Laboratory 6th Edition – takes place across three days at Manchester Metropolitan University at the Chester Street site, in Manchester – in the Innovation Shed. 

The project is being produced by Mark Ashmore FRSA at Future Artists with the support of the School of Digital Arts at MMU (SODA) – the lab is now recognised as an immersive arts industry-leading event.



adjective (of a computer display or system) generating a three-dimensional image which appears to surround the user.

Five previous labs have been running over the past 2 years, and the immersive arts laboratory is at the cutting edge and the market leader in collaboration and creation in the Immersive arts space.

Edition 6 will take the format of a 3-day ‘hack’ style challenge utilising a range of technologies and techniques from across the immersive arts spectrum, from Virtual Reality, Augmented Reality, across theatre, film, gaming and design, working in small groups, across the weekend to solve a problem, set by the lab producers, which is informed by the wider Industry.

The lab will suit both beginners and intermediate’s learning about the immersive arts of Virtual Reality, Mixed Reality and Augmented Reality – and is suitable for experts and professionals looking for CPD.

Lab 6 has been influenced by the findings from the international convergence industry conference South by Southwest (SXSW) which the producers have recently attended, and have been inspired by.

In this lab we will challenge groups to create a rapid prototype of an Immersive arts project (Future of Cinema, Future of Theatre Performance, Convergence Culture with Game and Location based technology, Future of Exhibitions and Live etc) which could be showcased at festivals, exhibitions and public venues and other places yet thought of!


The lab is aimed at professional and student creatives looking to develop in the arts and creative fields, this could be in any of the visual arts, creative design and the fashion industries, entertainment and product design and film, theatre and CGI – and beyond.

Have a read about the format of the labs and the background to their development below, and if you have any questions about the suitability, then please e-mail info@futureartists.co.uk with any questions.

We will also supply VR equipment, but we do ask if you do own a headset and a VR ready computer laptop or workstation, or any creative software, tools or gadgets which will help you and maybe inform others, then please bring them in – kit can also be left overnight at our space, safe and secure.

Who are we?

The Immersive Arts Laboratory was founded in 2017 by Mark Ashmore at Future Artists, as a shared creative space for people wanting to learn more about Virtual Reality and the arts and for the past two years has been at the forefront of understanding what the immersive arts are, can be, and how we can push the boundaries of creativity in this new field – the mission statement of the Future Artists art collective best sums up their involvement with this emerging art form and practice, in the words of Frank Zappa ‘Without deviation from the norm, progress is not possible’…

The labs are aimed at professionals and students looking to apply their current creative toolset, to a new exciting and emerging art form and become leaders in this new industry.

A common misconception surrounding VR and AR is that you need to be some kind of coding genius to get involved in it – this could not be further from the truth, the lab aims to dispel this myth and many more and unleash your creativity within an immersive world.

What are we doing over 3 days?

Participants must join us for the full 3 days due to the group process of the laboratory – please note that places are limited to 25 people and we will have 3 production groups.

The laboratory summary looks like this:

3-day rapid prototype sprint to create an immersive art project aimed at public consumption.

Day to day breakdown

Day 1 Friday – Presented By Mark Ashmore (Future Artists) and Rob Scott (VR Manchester)

Session starts at 10am : doors open from 9.30am session ends around 6pm

Mark Ashmore will introduce the 6th Edition of the Immersive Arts Laboratory and outline the current industry and what happened at SXSW 2019– including his work with Oculus as part of their Oculus Boot camp and Warner Brothers with Ready Player One.

And then… Our prototyping lab…

Rob Scott is a User Experience Architect, with experience across the web, mobile apps and smart TVs. Through his involvement organising the VR Manchester Community Meetup, he is taking design thinking into Three-dimensional digital spaces  At his day job (At a well known broadcaster), he facilitates workshops to uncover creative solutions to complex problems, also leading sessions at conferences such as EuroIA and Thinking Digital Manchester.

What & Why

A fast-paced session of rapid ideation and development, designed to bring your ideas out of the safe space inside your mind and into the real world where they can be appraised, pulled apart and stuck back together again. We’ll use techniques employed by Google as part of their Design Sprint methodology, as well as others, picked up from his professional practice. Everything we do will be through lo-fi sketches, which will ensure we iron out the biggest flaws in our ideas before we even look at a screen.

By the end of the day – groups will have a project ready to build over the next two days.

Day 2 and Day 3 (Sat/Sun)

Build and create a rapid prototype of the project – with help from various industry professionals – ready for a sharing at 4 pm on Sunday.

Saturday and Sunday Session will see the lab open from 9 am until 7 pm daily.

There will be a social drinks event on the Sunday during the sharing (estimated finish 7 pm)

Please join our dedicated facebook group and interact with fellow Lab participants.


Any questions, please message us via the facebook group above.


Future Artists


MMU Innovation Shed
Chester Street
Manchester, M1 5GD United Kingdom
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